Abandoned Basket Conversion Mailings
Ambition.
Go Inspire was challenged to demonstrate how an offline communication could be used to support the digital channels, in a new and innovative way, in order to achieve a key business objective of converting more abandoned baskets and growing Average Transactional Value .
Strategy.
Results.
QR Code delivers £28,000 in donations from time-critical matched-funding campaign.
Innovation audit and format re-engineering delivers over £100k in savings
Integrated Door Drop and QR Code campaign
Format testing achieves best results
We deliver award-winning campaigns for the UK’s biggest brands
We deliver award-winning campaigns for the UK’s biggest brands