medium header bg image



Go Inspire Group and Pets at Home Scoop Bronze at DMA Awards

Go Inspire Group are pleased to announce that Pets at Home’s VIP Club picked up bronze in the Best Customer Retention or Loyalty Programme category at this year’s DMA Awards.

Go Inspire were shortlisted twice in the category, with Lakeland’s myLakeland Club narrowly missing out on scooping an award.

Beth Tait, Managing Director of Go Inspire confirms: “We’re thrilled to pick up this award amongst such great company. A massive congratulations Sainsbury’s and Virgin. To be a finalist with 2 clients in this category really does confirm our place as the go to experts in delivering Customer Retention and Loyalty programmes!”

Pets at Home: A Very Important Pets Club
Launched in 2012, in conjunction with Go Inspire, The Pets at Home VIP Club is already a large and hugely successful Club, so the strategy in 2019/20 was not to instigate radical change, but rather to scale-up and optimise an already popular and engaging loyalty proposition to achieve meaningful and substantial growth from the insight gained.

myLakeland: a truly extraordinary retail and ecommerce loyalty proposition

A desire to launch a club that is somethingg really special for customers led Lakeland to work with us to develop a unique and relevant loyalty proposition, myLakeland Club. Since its launch in August 2019, myLakeland has gone from strength to strength.

If you’d like to speak to a member of our team, to see how our unique approach to Customer Retention and Loyalty can benefit your business please fill in the form on this page, and we’ll be in touch shortly.

“The DMA Awards reward those people who are brave enough to be scrutinised. It’s not just about the big idea and the clever awards film. It’s about the insights, the clever use of data, the craft, the exceptional ROI, the work that pushes our industry forward.”

For more information on the shortlist please visit

For more information on myLakeland please visit

For more information on Pets at Home’s VIP Club visit



    We deliver award-winning campaigns for the UK’s biggest brands


    We deliver award-winning campaigns for the UK’s biggest brands