REVENUE DRIVING VARIABLE DIGITAL PRINT (OPTIMAL LIFT)

Discover how utilising enhanced personalisation and variability to tailor your product imagery, offer and a range of other factors, can deliver a monumental uplift in incremental revenue from direct mail campaigns.

The first paper in this series looked at sectors such as supermarkets, general insurance and power utilities. Such industries are often highly regulated, and also experience lower rates of customer churn because each of us as consumers tends to have a singular relationship with one provider at any one time – or at least we have one principal supplier that we buy from.

The randomised control test described in this short paper is designed to provide objective evidence about the results which can be achieved by optimising the direct mail channel – specifically through personalised and segmented variants which are now possible (and affordable) thanks to digital printing technology.

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For more information email us at marketing@goinspire.co.uk or call 0116 232 1711.